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Sign inNiigata Furusato Village
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Niigata is a hidden gem that proudly offers some of Japan's finest sake, rice, and seafood. These culinary delights easily stand shoulder to shoulder with the best in the country. If you're eager to explore the local flavors and traditional crafts, make your way to Niigata Furusato Village. It's a treasure trove with an astonishing 10,000 products to browse through.
In addition to its culinary wonders, Niigata is known for its beautiful landscapes and welcoming atmosphere. The region's lush rice paddies and serene coastline provide a picturesque backdrop that adds to the charm. Whether you're a food enthusiast or just curious about Japanese culture, Niigata promises an unforgettable experience.
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Jigokudani Monkey Park 
At Jigokudani Monkey Park, you get the extraordinary chance to watch wild monkeys enjoying a soak in a natural hot spring. These are Japanese Macaques, endearingly known as Snow Monkeys. Nestled in their natural environment, the park is set within th
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Kiyotsukyo Gorge
Imagine standing on the edge of one of Japan's Three Great Gorges, where gigantic stone cliffs rise majestically on either side of a rushing river. The gorge forms a dramatic V-shape, with towering rock faces that seem to touch the sky, while the riv
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Fukushimagata Wetlands
Fukushimagata Wetlands sprawls over an impressive 193 hectares, offering a sanctuary for a variety of endangered species. Named among Japan’s 100 greatest natural environments, this reserve is a haven for anyone with a love for birds and plants. It's
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Hoshitoge Rice Terraces
Tokamachi is home to a number of stunning rice terraces, but if you're pressed for time, the Hoshitoge Rice Terraces should be at the top of your list. Catching them early in the morning offers a magical sight: a sea of clouds gently weaving through
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Naenataki Fall
Imagine standing before a majestic 55-meter waterfall, its waters cascading with a roar, framed by towering basalt walls. As the water crashes onto the boulders below, it creates a symphony of nature's raw power. Spring is the most popular time to vi
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Joetsu Aquarium Umigatari
Renovated in June 2018, this enchanting aquarium is affectionately known as "Umigatari." It's a standout destination, boasting the largest collection of Magellanic penguins in all of Japan, and you can get up close and personal with these charming cr
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Sado Gold Mine
Nestled in the picturesque landscapes of Sado Island, the Sado Gold Mine stands as a testament to Japan's rich history in mining. With a legacy stretching over 400 years, from its inception in 1601 until its closure in 1989, this site has witnessed t
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Saifukuji Kaizando Temple
Saifukuji Temple is a destination rich with 500 years of history. This serene sanctuary attracts many visitors who are eager to witness the stunning artwork of Ishikawa Uncho. His masterpieces include intricate sculptures, mesmerizing paintings, and
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Tsunan Sunflower Field
Imagine standing in the midst of a sprawling 4-hectare field, surrounded by 500,000 sunflowers all in full bloom. It's like stepping into a painting, with the vibrant yellows stretching as far as the eye can see. One of the highlights has to be the c
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Shibata Castle
Shibata Castle, affectionately known as "Ayame Castle," stands proudly as the emblem of Shibata. This charming castle town has thrived for over 270 years, weaving a rich history into its cobblestone streets and scenic landscapes. As you wander throug
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